Why is ‘Google News’ good news for us?
‘Google News’ attracts thousands of visitors in every hour, of every day throughout every year. Now if you could tap into that traffic, even a small fraction of it, do you think you’d have a lot of traffic rushing to your site?
Of course you would. You’d have thousands of visitors. And even better, they’d be targeted traffic from all over the world. The very best sort of traffic for any business!
If you can just get one story about your business in Google News, you could double, if not quadruple your traffic in a matter of days. Although Google News aggregates and indexes news stories only for the past thirty days, its news archive function goes back 200 years. In other words, you are covered every step of the way if you do things right.
So how can you attract Traffic to your Website with Google News?
You need to become a Google News publisher. Don’t worry, you don’t have to be a ‘Times Newspaper’ or a ‘Wall Street Journal’. You can set up your own news site quite easily. Look for some news items on Google News and you’ll find that there are quite a few ordinary websites on there. What you must have, however, is excellent content.
If you build a news website about your niche which has plenty of information (do a Google search to find useful content and then make it your own!) your news website will be indexed by Google News. Once this happens you’ll be swamped by targeted visitors, all with their credit cards poised, ready to buy!
You will need to place a prominent link on your news site’s home page to channel more traffic to the website where you are promoting your business.
This is the advice Google gives on its website. Quite a difficult little bit of information to find, so make sure you don’t lose this!
Information about setting up your own News Website on Google News, Straight from Google!
In order to be included in Google News, your articles URLs should meet the following guidelines:
Be unique. Each of your pages that display an article’s full text needs to have a unique URL. We can’t include sites in Google News that display multiple articles under one URL, or that do not have links to pages dedicated solely to each article.
Be permanent. For example, we wouldn’t be able to crawl the page yoursite.com/news1.html if it displayed a different story every day. In order to ensure that our links to articles function properly, each article on a news site needs to be associated with one unique URL, and that URL must be permanent (i.e., it can’t be recycled).
Display a three-digit number. The URL for each article must contain a unique number consisting of at least three digits. For example, we can’t crawl an article with this URL: google.com/news/article23.html. We can, however, crawl an article with this URL: google.com/news/article234.html. Keep in mind that if the only number in the article consists of an isolated four-digit number that resembles a year, such as google.com/news/article2006.html, we won’t be able to crawl it.”
Six things you must be sure to get right
(1) Study these technical specifications in great detail. Make sure you do exactly what they say. Then build your news website.
(2) Don’t put banners advertising affiliate products on your page
(3) Don’t put PPC adverts on your page
(4) Do put quite prominent adverts for YOUR business with links back to a different landing page for each advert.
These links should be subtly worked into the ‘news’ that you create. Find your news or other content from Google and then incorporate this into your story which has your link in it.
(5) Make sure that your future customers are well informed and will be only too glad to follow your link because they are eager to buy.
(6) One very important point that I cannot emphasise enough is the fact that every news story, article, industry report or analysis on your new news website needs to be 100% original and copyscape compliant.